I think, therefore I err. (Errors in the Social Sciences)

• I think, therefore I err.(Errors in the Social Sciences): An article from: Social Research [HTML] (Digital)
  by Gerd Gigerenzer
  This digital document is an article from Social Research, published by New School for Social Research on March 22, 2005. http://www.amazon.com/think-therefore-Errors-Social-Sciences/dp/B0009Y9576/

Gut Feelings: The Intelligence of the Unconscious

Gigerenzer's theories about the usefulness of mental shortcuts were a small but crucial element of Malcolm Gladwell's bestseller Blink, and that attention has provided the psychologist, who is the director of the Max Planck Institute for Human Development in Berlin, the opportunity to recast his academic research for a general audience. The key concept―rules of thumb serve us as effectively as complex analytic processes, if not more so―is simple to grasp. Gigerenzer draws on his own research as well as that of other psychologists to show how even experts rely on intuition to shape their judgment, going so far as to ignore available data in order to make snap decisions. Sometimes, the solution to a complex problem can be boiled down to one easily recognized factor, he says, and the author uses case studies to show that the Take the Best approach often works. Gladwell has in turn influenced Gigerenzer's approach, including the use of catchy phrases like the zero-choice dinner and the fast and frugal tree, and though this isn't quite as snappy as Blink, well, what is? Closing chapters on moral intuition and social instincts stretch the central argument a bit thin, but like the rest will be easily absorbed by readers. Illus. (July 9)

第1感 「最初の2秒」の「なんとなく」が正しい

「第六感」という言葉は、理屈で理解可能な、身体的な五感の優越を前提として、理屈を超えた六つ目の感覚を想定している。しかし、五感に優越する、誰もが心の底のどこかで抱いている、第１感が存在することを検討する。 >> ｂｋ１

急に売れ始めるにはワケがある ネットワーク理論が明らかにする口コミの法則 (SB文庫)

ティッピング・ポイント―いかにして「小さな変化」が「大きな変化」を生み出すか