Dictionary of Business

By: Bannock, Graham Your Price: ?25.00 Publisher: Profile Books Weight: 630

Dictionary Of Business: The definitive dictionary of business

Dictionary Of Business: The definitive dictionary of business

「タグチ・メソッド」が文字どおり世界的なものだと知る。

Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business - accounting, marketing, product development, operations, human resources, to name but some - fit together and inter-relate.

This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zeto sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.