I think, therefore I err. (Errors in the Social Sciences)
- I think, therefore I err.(Errors in the Social Sciences): An article from: Social Research [HTML] (Digital)
by Gerd Gigerenzer
This digital document is an article from Social Research, published by New School for Social Research on March 22, 2005. http://www.amazon.com/think-therefore-Errors-Social-Sciences/dp/B0009Y9576/
Gut Feelings: The Intelligence of the Unconscious
- 作者: Gerd Gigerenzer
- 出版社/メーカー: Viking Adult
- 発売日: 2007/07/05
- メディア: ハードカバー
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Gigerenzer's theories about the usefulness of mental shortcuts were a small but crucial element of Malcolm Gladwell's bestseller Blink, and that attention has provided the psychologist, who is the director of the Max Planck Institute for Human Development in Berlin, the opportunity to recast his academic research for a general audience. The key concept―rules of thumb serve us as effectively as complex analytic processes, if not more so―is simple to grasp. Gigerenzer draws on his own research as well as that of other psychologists to show how even experts rely on intuition to shape their judgment, going so far as to ignore available data in order to make snap decisions. Sometimes, the solution to a complex problem can be boiled down to one easily recognized factor, he says, and the author uses case studies to show that the Take the Best approach often works. Gladwell has in turn influenced Gigerenzer's approach, including the use of catchy phrases like the zero-choice dinner and the fast and frugal tree, and though this isn't quite as snappy as Blink, well, what is? Closing chapters on moral intuition and social instincts stretch the central argument a bit thin, but like the rest will be easily absorbed by readers. Illus. (July 9)
- 作者: マルコム・グラッドウェル,沢田博,阿部尚美
- 出版社/メーカー: 光文社
- 発売日: 2006/02/23
- メディア: 単行本
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急に売れ始めるにはワケがある ネットワーク理論が明らかにする口コミの法則 (SB文庫)
- 作者: マルコム・グラッドウェル,Malcolm Gladwell,高橋啓
- 出版社/メーカー: SBクリエイティブ
- 発売日: 2007/06/23
- メディア: 文庫
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ティッピング・ポイント―いかにして「小さな変化」が「大きな変化」を生み出すか
- 作者: マルコムグラッドウェル,Malcolm Gladwell,高橋啓
- 出版社/メーカー: 飛鳥新社
- 発売日: 2000/02
- メディア: 単行本
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